AI Visibility Audit
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Prepared by saigon.digital · September 2026
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Your prospective clients are no longer just Googling "best creative agency London": they are asking ChatGPT, Perplexity, and Gemini which agency to hire. This audit shows exactly where Beyond stands, who is winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we have helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Beyond stands in the AI search era, and the opportunity cost of the current visibility gap.
Beyond has built an impressive roster, from Netflix and Amazon to Alzheimer's Research UK and Subway, and earned IPA accreditation as one of only 44 agencies in the UK. You grew income 35% in two years for ARUK and recently joined Worldwide Partners. Yet when marketing directors and brand managers ask ChatGPT, Google AI, or Perplexity "what is the best independent creative and media agency in London?", Beyond does not appear anywhere. Mother, Iris Worldwide, The7stars, and other independents dominate every AI recommendation. The problem is not your work: it is that AI engines cannot find the structured signals they need to recommend you, and every month the gap compounds as competitors build the comparison content these models train on.
We tested how Beyond appears when potential clients ask AI tools to recommend independent creative and media agencies in London. Here is what we found.
ChatGPT defaults to well-known independent agencies like Mother, Iris Worldwide, Wieden+Kennedy, and The7stars for London creative and media queries. Beyond is not in its recommendation set for any tested agency selection query.
AI Overviews for "best independent agency London" consistently surface agencies featured on Clutch, Sortlist, and industry roundups. Beyond does not appear in any of the four tested queries, likely due to limited directory presence and low organic keyword count.
Perplexity draws from agency directories, industry rankings, and structured "best of" content hubs. Without prominent placement on Clutch, DesignRush, or industry comparison lists, Beyond has no pathway into Perplexity's agency recommendations.
Gemini pulls from the same high-authority agency comparison sources. No evidence of Beyond appearing in any Gemini-generated agency recommendation despite IPA accreditation and strong client results.
0 / 4 platforms currently surface Beyond in relevant AI-generated recommendations for creative agency, media planning, and integrated agency queries in London.
Structured case study schema on work pages, "best independent agency London" comparison content, prominent Clutch/DesignRush/Sortlist directory rankings, "Beyond vs [Competitor]" pages, and consistent brand mentions across Campaign, The Drum, and industry directories: the exact signals competitors are providing.
We ran the exact searches your prospective clients use when asking AI tools to recommend an agency. Here is who appeared, and whether Beyond was in the answer.
Beyond does not appear in any of the four tested buyer queries, not even for "integrated creative and media" which is the core proposition. The agencies that dominate these results have built dedicated service pages, directory profiles, and thought leadership content structured for AI extraction. Beyond's integrated model is invisible to AI discovery despite being precisely what many buyers are searching for.
Beyond's combined "creative + media + technology" model under one roof is genuinely rare among London independents. Most agencies in the AI results are either creative-only or media-only. The opportunity is to own the "integrated independent agency" category in AI results through strategic content that helps models understand this unique positioning. This is a content strategy problem, not a capability problem.
These are the agencies currently winning AI recommendations in your market. Understanding why they are cited, and you are not, reveals the exact gap to close.
| Agency | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Beyond You | 30 | Not Cited | Not Appearing | Not Cited | Audit target |
| Mother London | 60 | Cited | Appearing | Cited | Iconic brand with massive PR footprint, consistent Campaign/Drum coverage, featured in every "best creative agency London" roundup. Two Cannes Grand Prix in 2026 amplified visibility. |
| Iris Worldwide | 61 | Cited | Appearing | Cited | Strong "participative marketing" positioning with structured content. Published thought leadership, Clutch featured, and prominent in DesignRush and Superside "best agency" lists. |
| The7stars | 48 | Cited | Appearing | Partial | UK's largest independent media agency. Campaign Agency of the Year, strong Wikipedia presence, and features across all major "best media agency" directory listings. |
| December19 | 30 | Partial | Partial | Not Cited | Won Thinkbox TV Planning Grand Prix, IPA Effectiveness accredited. Appears in some results through award coverage and specific case study content around Xero campaign. |
| Wonderhood Studios | – | Partial | Not Appearing | Not Cited | Founded by David Abraham (ex-Channel 4 CEO), strong PR coverage from launch. Appears sporadically in AI results through press mentions and unique "agency + production" positioning. |
Badge key: Cited Partial Not Cited DR scores from Ahrefs API, September 2026.
These are the highest-leverage changes Beyond can make right now to start appearing in AI-generated recommendations within 60 to 120 days.
Create comprehensive, structured comparison pages targeting the exact buyer queries AI tools answer: "Beyond vs Mother London", "Beyond vs Iris Worldwide", "Best integrated creative and media agency London". Include FAQ schema, service comparison tables, and honest positioning. This is the #1 content format AI engines extract and cite when building recommendation lists.
Beyond is absent from the directories AI models reference most: Clutch, DesignRush, Sortlist, GoodFirms, and The Drum's agency rankings. Building verified profiles with client reviews, case studies, and structured service categories creates the exact third-party signals that ChatGPT, Perplexity, and Google AIO rely on to build agency recommendation lists.
Your case study pages lack CreativeWork schema, there is no breadcrumb navigation schema, and your robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot). Adding structured data to every case study and service page, creating an llms.txt file, and ensuring AI crawlers can access your content will convert your existing authority into AI-readable signals.
While auditing your AI visibility, we also looked at your website. Here are three specific, fixable issues we found that affect both user experience and search performance.
The /work page runs a script that automatically clicks every portfolio item on load with staggered 500ms delays. This creates accessibility problems (screen readers are confused by unexpected interactions), degrades the user experience for visitors who have not yet scrolled to those items, and generates artificial engagement signals that search engines may penalise. URL: thebeyondway.com/work
Several important images lack descriptive alt attributes: the eagle silhouette graphic in the footer, IPA Effectiveness accreditation badge, social media icons, and the map pin icon on the About page. This weakens both accessibility compliance and the image-based signals search engines use to understand your content. URLs affected: thebeyondway.com/about, thebeyondway.com/work
Portfolio items on /work use tagline-style titles only (e.g. "Outsmarting McDonald's 10:1") with no descriptive preview text, no CreativeWork schema markup, and no published date or methodology context. AI models and search engines cannot extract meaningful signals from these case studies. Adding structured data with client name, industry, results, and methodology would dramatically improve both organic and AI discoverability. URL: thebeyondway.com/work
This audit shows the problem. We have a clear strategy to fix it, and results typically show within the first 60 days of engagement.
Beyond has the client roster, IPA accreditation, and integrated model that should make you a top recommendation. What is missing is the AI-optimised content layer, the structured data, the directory presence, and the website refinements that convert your real-world reputation into digital discoverability. We do not just fix AI visibility: we rebuild the full foundation, SEO, GEO, structured data, website technical health, and content strategy, then keep it growing with an ongoing retainer. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price engagement covering: full GEO/AI visibility strategy, structured data implementation across your Webflow site, agency directory profile build-out, comparison content creation, website technical fixes (accessibility, schema, crawlability), and SEO repositioning. Everything Beyond needs to start appearing in AI recommendations.
Once the foundation is in place: continued SEO and GEO optimisation, monthly content publishing, web maintenance and support, performance reporting, and competitive monitoring. This is how you stay visible as AI models update, and how a one-off fix becomes sustained competitive advantage.
Every month that Mother, Iris, and The7stars publish more content and collect more directory reviews, the gap widens. Marketing directors are increasingly asking AI "which independent agency should I hire?" and right now the answer never includes Beyond. Your IPA accreditation, your Netflix and Amazon work, your integrated model: none of it matters if AI cannot find it.